TraubenherzNatural care with grape seed oil.
COMPANY AND PRODUCT
As a “miracle product” for the skin, grapeseed oil is actually nothing new: Already in the Middle Ages, this precious oil was extracted and used as a medicament. In the last few years, dermatological researchers rediscovered the secret of the heart of the grape and are now using it in the fight against cell-damaging free radicals. With their sun-ripened strength, the natural care products made from the heart of the grape ensure the skin’s suppleness – and provide an excellent basis for a passionate brand identity.
The cosmetics industry is highly competitive and price sensitive. To be a winner in this environment means ensuring that your products have a clear differentiation strategy, supported by a credible and likeable identity. This requires a trusted brand positioning, an authentic brand promise, and a serious brand experience. Together with the client, HDK developed the product strategy, created the name of the product line and created an emotional brand experience.
- Book design
- Brand development
- Corporate and product design
- Packaging design
- Business stationery