REYL & CIE AGAn Independent Banking Group Created in 1973
Reyl is an independent banking group with headquarters in Geneva and offices in Zurich, Lugano, Paris, London, Luxembourg, Malta, Singapore and Hong Kong. The Group operates in five complementary business areas: Wealth Management, Asset Management, Private Office, Corporate Advisory & Structuring, and Asset Services. Reyl’s target clients are international companies and institutional investors.
The Le Mans motor race stands for one thing above all: full commitment. If you want to cross the finish line after 24 hours of driving in a highly competitive field, you cannot afford to compromise on strategy, timing or commitment. The Reyl Bank Group has pledged itself to a similarly consistent level of commitment on behalf of its clients. The image campaign, executed by HDK for German-speaking Switzerland, uses three alternating image motifs and headlines all focusing on the comprehensive engagement that the Group promises its clientele. The campaign kicked off with a recording of the legendary Le Mans starting procedure, introduced at the race in 1952, in which the drivers had to sprint across the track to their cars.
- Strategic brand consulting
- Image advertising campaign