Nestlé ProfessionalMaking more possible.
As a partner for professional catering solutions in the culinary and beverage sector, Nestlé Professional Switzerland places the added value for its customers in the foreground. The declared goal is the growing success of B2B partners, to which Nestlé Professional Switzerland wants to contribute with innovative products, international know-how and creative solutions. Based on a strong portfolio of world-renowned brands such as Thomy, Nescafé or Chef and professional services, the company inspires gastronomic businesses throughout Switzerland.
HDK was asked to design a brand identity that positions Nestlé Professional Switzerland as an umbrella brand and, alongside the branded products, strengthens the corporate brand. The developed design and content concepts show a clear, unique and professional brand image and provide an inspiring framework for the brand portfolio. According to the corporate guidelines, a consistent visual design with corresponding color codes for the corporate and the product levels was created.
- Design and content concept
- Corporate design
- Image brochure
- Product folders and factsheets