The heating company Gut All-in-One can look back on a 60-year history – a period that spawned such achievements as the color TV, the computer, the mobile phone and the World Wide Web. While the times were a-changing, so was the company, introducing new and more efficient heating systems and developing a comprehensive array of services to accompany the always-advancing technologies.
Adapting the company’s positioning to better match the current environment, its corporate identity was redesigned, and a clearly structured branding system was developed for the two companies, renamed “gut allinone technik” and “gut allinone service”. The focus of the brand is on the core competence “heating and service”, symbolized by the logo with the yellow and blue dot.
- Brand system
- Corporate design
- Business stationery and forms
- Print and digital communication
- Corporate design guidelines