Falcon Private BankSwiss Private Banking
Falcon Private Bank is a Swiss private bank headquartered in Zurich, with more than 50 years of experience in investment advisory services and portfolio management. The bank, represented internationally with branches and representative offices in Geneva, London, Singapore, Abu Dhabi and Dubai, serves wealthy private individuals and families. Falcon Private Bank’s brand is strong, noble. The falcon as a symbol, and the very name of Falcon Private Bank, represent strength, swiftness and solidity, and recall the royal lineage of the bank’s owner from Abu Dhabi.
Falcon Private Bank links two worlds, Switzerland and Abu Dhabi: the tradition of upscale Swiss private banking and the financial strength of the United Arab Emirates. The brand, newly developed by HDK, conveys elegance and exclusivity as a sensual experience – a world of stylish sophistication, first-class quality, and excellent services. An image and a bank that meet the high demands of a discerning international client base.
- Strategic brand positioning
- Brand development
- Corporate design
- Business stationery and forms
- image and product brochures
- Annual report
- Print and digital communication
- Premises signage
- • Corporate design guidelines