Two strong partners, one well-known brand: cash. Thanks to a joint venture between Ringier AG and bank zweiplus ag, global financial information and online banking are offered on a single platform at www.cash.ch. With this “financial center for individualists”, cash is a true trendsetter in the Swiss financial services industry, as it goes through a period of upheaval.
At the heart of the repositioning is the idea, developed by HDK, of ”cross-picking”. Cross pickers are mobile individualists, and individualists are picky. They want to decide themselves what products and services they need and how much advice they want. The individualists of today are also highly mobile, and they stay up to date with what’s going on. From the two worlds – “information” and “banking” – they select exactly what they really need, online, regardless of opening times or office locations. The print and digital communication aspects of the campaign therefore leave a lot of white space, emphasizing “mobility and individual independence” by means of this dynamic imagery, and setting store in direct, clear communication.
- Strategic brand positioning
- Corporate design and corporate wording
- Business stationery and forms
- image and product brochures
- Client magazine
- Image database
- Print and digital communication
- Corporate design guidelines