bank zweiplusYour reliable banking partner.
bank zweiplus, headquartered in Zurich and with client centers in Basel and Zurich, is the leading independent product and settlement platform in Switzerland for qualified financial service providers, third-party administrators, life insurance companies, as well as private individuals.
Having regrouped its direct client business under the brand “cash”, bank zweiplus can fully concentrate on its core business as a producer of financial solutions and a settlement platform for professional financial service providers. As part of this repositioning, which was accompanied by a redesign of the bank’s corporate identity, the company values were clearly defined, and it was determined that trust, reliability and a problem-solving orientation form the basis of the firm’s corporate culture. In terms of communication with the market, these values are supported by real-world imagery that tells stories, arouses emotions and presents solutions.
- Strategic brand positioning
- Corporate design and corporate wording
- Business stationery and forms
- Annual report
- Image and product brochures
- Image database
- Print and digital communication
- Exterior and interior signage
- Corporate design guidelines